I help you answer the toughest question your business faces.
whyou
(Why should I buy from, work with, or invest in you?)
Query:
What would each of your leadership team say if you gave them 15 seconds to express your whyou?
How aligned, consistent, credible or engaging would they be?
Maybe the strategy isn’t entirely clear, or your whyou is poorly articulated and its value misunderstood.
You are searching for your whyou the unique, authentic essence that makes you compelling to the people who matter for your success.
How? You have a talented team, you just need a way of working together to align, prioritise and build real consensus as you create it.
(Thats where whyou helps).
Who’s used it?
(Start ups to global giants).
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AMM
ATLAS Consortium (MOD)
Associated British Ports
Astra Zeneca
Blue Circle plc
BT/HP Alliance
Capgemini Consulting UK
Centre for Leadership Studies
CI Projects
Cognito Services
Eggborough Power Station
Enwell
Fairsail
Fujitsu Defence
Fujitsu Services
Global Navigation Solutions
Glaxo Smith Kline
INSEAD
JATO Dynamics
JKX plc
KPMG
National Grid Group plc
The Open University
Power Perfector plc
Scarborough Development Group plc
Seven Energy
South West of England Regional Development Agency
TGC Renewables
The Tetley Group
UKHO
Victrex plc
WCI Consulting Ltd
Xansa plc
Yell Group plc
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Beverages
The Tetley Group
Brand Communication Consultants
(Independent advisory engagements)
Building Materials
Blue Circle plc
Business Support Services
BT/HP Alliance
Cognito
HMV Media Group
JATO Dynamics
Yell Group plc
Consulting Services
Anite plc
Capgemini Consulting
CI Projects
Fujitsu Defence
Fujitsu Services
Halian
KPMG
WCI Consulting Ltd
Xansa plc
Developers
AMM
Scarborough Development Group plc
Insite Investment/HBOS
Education
Centre for Leadership Studies
INSEAD
The Open University
Energy
Eggborough Power Station
Enwell
JKX plc
National Grid Group plc
Power Perfector plc
Seven Energy
TGC Renewables
Government
ATLAS Consortium
Department of Trade and Industry
South West of England Regional Development Agency
UK Hydrographic Office
Healthcare & Pharmaceuticals
AstraZeneca
GlaxoSmithKline
Hotels & Restaurants
BAA
Regal Hotel Group plc
Industrial & Manufacturing
General Electric
instarinse
Victrex plc
Retail
BHS
Halfords
SNCF
Virgin
Royal Residences & Public Buildings
Royal Collection Enterprises Ltd
ICC Birmingham
Royal Festival Hall
Transportation
Associated British Ports
Global Navigation Solutions
Manchester Airport
National Express Group plc
Voyager Wordwide
Utilities
British Energy plc
National Grid plc
Does whyou deliver results?
Business Consultancy Services
“I thought ‘transformative’ was a strong word and perhaps an overstatement; but I was quickly proven wrong because David exceeded my expectations and transformed both my business brand identity and communications, he helped me personally with instilling a sense of confidence in who we are and what makes us unique”.
Kiran Kachela
Founder and CEO, CI Projects
Energy Companies
“I’ve worked with Dave, for a number of years, helping to present our investment credentials and performance to investors, but more recently with creating a clear proposition and re-brand of an energy company in Ukraine. Whyou materially helped our leadership team focus upon our strategy, and clear engaging data supported communications to our important audiences”.
Bruce Burrows
CFO, Enwell Energy
UK Ministry of Defence (MOD)
Maritime Navigation
“Whyou brings a clear, structured and evidenced based approach to brand communication, creating a powerful yet simple framework for us to use while listening to and accommodating all stakeholders. It has set an enduring standard for the quality we now expect from our partners. Our whyou work has created tangible benefits for the organisation within a matter of weeks”.
Michael Cauter
Commercial and Finance Director,
The United Kingdom Hydrographic Office
Legal Services
“Getting 20 lawyers to agree on anything is never going to be easy, but David’s whyou proccess provided structure, insight, energy and enthusiasm which kept us focused on the job on hand; devising a cohesive brand strategy for a modern law firm. Thank you David for a challenging and rewarding day”.
Graham Street
Managing Partner, Withy King
International Maritime Technology
“The best approach I have seen to brand and proposition development. I've worked with David in two very different organisations to transform marketing communications. Both times we've got fantastic results. whyou is a refreshingly practical approach to brand that includes a strong focus on establishing clear points of difference that enable brands to stand out from the crowd and engage in a more meaningful and effective way with audiences. Both times we’ve got fantastic results”.
Hayley Jopson
Head of Marketing,
Global Navigation Solutions
Oil & Gas Companies
“David’s ability to distil what he has heard in over 20 hours of workshops into a creative interpretation is unique and impressive - not something I have ever seen before in over 15 years of working with listed company reports”.
Andy Williams
Chief Financial Officer,
JKX Oil & Gas plc
New Product Development
and Manufacturing
whyou has played a fundamental role in shaping our business. Running workshops for our senior leadership and board that challenged and sharpened our thinking, helping us articulate who we are, how we communicate, and how we present ourselves to the market.
David’s strategic clarity and calm guidance has been invaluable.
Theo Todd and Rory Taylor
Founders, Instarinse.
International recruitment and workforce
solutions provider
“I can speak for all the team in saying we enjoyed the whyou workshop experience immensely and are eagerly awaiting the output to help us “rapidly deliver value”. Well done to you all for your hard work but especially David for leading from the front”.
Levon Antonian
CEO, Halian
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Electricity Generation
“Our work with David has provided us with a wonderful foundation on which to base our future communications. His style, approach and whyou process has proven invaluable, giving us highly effective results”.
Oscar Vickerman
Head of Marketing,
British Energy.IT Services, Consulting, and Digital Transformation
“What makes us different? What perception do we want to create? whyou provides a pragmatic and effective framework by which these questions can be asked, answered, challenged and a consensus on the way forward agreed that can underpin a future communications strategy”.
Dave Hirst
Marketing Director,
Capgemini Consulting, UK.IT Services and Solutions
“This simple technique brought together a team with wide ranging views, and helped us agree the key audiences and the messages that differentiate us from competitors. As a result, we have been able to move forward as a joined up team with common and clear objectives and to develop a Marketing plan that accurately directs attention on target audiences”.
Jane Berry
Marketing Director
Fujitsu Defence and SecurityHealthcare and Pharmaceuticals Consulting Services
“David brings an approach to communication which builds the brand by linking key buying criteria to relevant messages and communication tools. This in turn delivers real bottom line results. Many agencies are strong in parts of the communication cycle, but few have such a complete results oriented approach”.
Jonathan Chevallier
Director,
WCIIT Logistics Technology
“We hired Dave to clarify our positioning and messaging, then extend it into a new visual identity that became the foundation for all our marketing.
He excelled with internal stakeholders, challenging senior management and securing buy-in for the communications that were right for the company”.
Kate Fletcher
Marketing Manager,
CognitoEnergy
“We invited Dave to a senior management offsite, unsure how whyou would be received. The day was a real success: everyone engaged, we reached a remarkably unified outcome, and it clarified both our communications and our direction. We’ve already scheduled follow-up sessions”.
Joe Kaye
Group Head,
Performance and Investor Relations,
Seven Energy.
How to start
Bring your leadership team together with me, and we’ll clarify your whyou in a fraction of the time you might expect.
The process is rigorous, objective, dynamic, and enjoyable.
Your team creates your whyou owns it, and supports it with conviction.
Get your whyou right and everything follows.
For those who:
Care enough to do it properly.
Challenge accepted wisdom rather than inherit it.
Insist on genuine buy-in, shared understanding and contribution at every level.
Recognise that communication must align with a joined-up strategy.
Understand that the process, and the personality leading it, must be equal to the task.
